This is the untold story of the personal battles that gave rise to the multi-billion dollar video game industry. Brought to life by Academy Award® winning director Daniel Junge, this documentary is a tale of brilliant innovations, colossal failures, and ego-driven rivalries on a massive scale. It is a 50-year-long, multi-generation epic featuring corporate coups, industrial espionage and the promise of unimaginable riches being just one cartridge away. Told in chronological order and featuring the sons of the brilliant inventor of the first video game console, Ralph Baer, the co-founder of Atari, Nolan Bushnell, and many more experts in the gaming industry, this documentary highlights the programmers, engineers, management and business practices they followed to compete against each other and become the gaming tycoons we know today.